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What is “Brandstorming”?
Read more: What is “Brandstorming”?For some, “brandstorming” is a get-to-know-you session between designer and client about the client’s business goals, and how the designer can help creatively reach them. For me, it’s still about gathering ideas, but instead it’s a fast creative activity purely for the designer. You could even turn it into a game by timing yourself. How…
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Why Your Logo Must Respond
Read more: Why Your Logo Must RespondThe strongest logos tell simple stories. Sol Sender A capital letter D in a script font has great significance even at a glance. The full name of a beloved (and global) family-friendly company can mean so much that you immediately picture fantastic scenes of adventures and the emotionally-striking characters that pursue them. Because of brand…
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Do You Really Own It? The Case for Own Media
Read more: Do You Really Own It? The Case for Own MediaCreativity’s about ownership. John Maeda Imagine if your name wasn’t yours. How you feel about your own name is how you should feel about your business. You should have a sense of pride, direction, and most of all ownership. When Instagram shut down for a number of hours on October 4, 2021 due to internal…
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Honestly, It Looks Like Crap. And That’s a Good Thing
Read more: Honestly, It Looks Like Crap. And That’s a Good ThingDesign is not just what it looks like and feels like. Design is how it works. Steve Jobs Yes, you read that correctly. I really like your work, and I’m inspired by you and other artists/designers to create more of my own work. Your craftsmanship and attention to detail is admirable. The medium, choice of…
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Why You Should Rebrand, and Why I Had To.
Read more: Why You Should Rebrand, and Why I Had To.The antidote to stagnation is innovation. Robin Sharma I have always loved minimalism. For it’s timelessness, serenity, and most importantly it’s versatility. Though minimalism can be easily and quickly criticized for being sparse, generic, or even cold – the style is ever-present. I feel a sense of tranquility in minimalist design. The use of white…